Microsoft Tag - integrating the physical world with mobile technologies

April 4th, 2009

This is a way of demonstrating innovation with mobile technologies

Have a look at Microsoft tag www.microsoft.com/tag
You can download the correct software for you mobile phone (free) if you have a web enabled phone – set your mobile browser to http://gettag.mobi and download the software onto your phone

When you open the software it will initialise your phones camera, so point the camera at the tag at http://twitpic.com/2t3u7

When the camera has focussed it will open your web browser on the my computer my way site

So you can take the image – save and download it and include it on posters, leaflets, information packs etc any user with a mobile phone then has instant access to our website from the leaflet

Its an interesting technology to explore

Ive created a tag for GATE as well – but we could create one for any resource and allow partners to copy it and make it available more widely

We know for instance that in some parts of the world the major route to access to information is mobile phones - so here is one way to integrate that

Interested in your thoughts