Apple My Cheri Amour - I hate you

Ok I have to confess Im a little Bi-Polar about Apple, maybe schizophrenic is a better term. They have some great technology and have made great advances in builidng in access technologies that work really well out of the box. Voiceover on the iPhone is all that one Blind Friend needs - no extra costs than anyone else to run a an accessible mobile phone, he even tweets from it ! BUT .... and its a big but (giggles - I said Big But), it would be so wrong to say that Apple have really understood accessibility from top to bottom. Lets take the iPad as a starter - great kit with some wonderful AAC apps developed for it. But unless you have another computer its a bit of an expensive table mat. Apple seem to assume that anyone who buys the iPad is very tech savvy, on startup that first time it just shows a cable and an icon and says Sync with Itunes or some such thing assuming we understand what iTunes is and where we should stick our cables. For the amount of money some simple guidance out of the box would be helpful

Apple are being touted as great computers for the first timer, the touch interface on Iphone and Ipad is ideal for the elderly and those with Learning disabilities, FaceTalk much just be the first video calling application to actually offer lip rading and converstaion signing for the deaf, but this achievement is hugely undermined by lack of empathy with buyers other than the technocracy.

Which brings me onto another thing, apple love the opening weekend ploy, queues of people lining up to get the new gadget first, something Futrama have recently lampooned (see  http://www.viddler.com/explore/engadget/videos/1633/ if you missed it) and again this gives a message that technology is something beyond the everyday. At the same time as Finland  is passing a law saying that broadband access is a legal right, Apple like to suggest that their products are for an elite and who doesnt want to be part of an elite ?

So come on Apple get in sync, get in (i)tune and in the words of the beatles "come together" If you are making a product that is inclusive, that is for the masses, lets get your backroom and marketing in order, if you are serious the concept of access to all needs to pervade all aspects of not only tech design, but marketing and help as well

I know you can do it - but do you really want to ?